Presentation: "Business Workshop: iPhone Apps - From Concept to Launch"

Time: Friday 14:15 - 18:00

Location: Euro Room


Do you have a great idea for an iPhone app with no idea how to make it a reality? In this half-day workshop, iPhone expert Raven Zachary will walk you through the process of bringing your iPhone application to market—from the initial concept all the way through launch. This workshop does not cover iPhone programming. It will appeal to anyone with a good app idea, whether you're an entrepreneur, web designer, developer, or just a passionate iPhone user.

iPhone developers will benefit from this workshop as Raven shares best practices learned in the process of launching over a dozen iPhone apps ranging from some of the world's biggest brands to the smallest startups. Topics will include the writing of an application definition statement, understanding your target audience, creating a product specification, hiring a team, navigating the app submission process, and marketing.


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Raven Zachary, iPhone Entrepreneur and Founder of iPhoneDevCamps

 Raven  Zachary

Raven Zachary is President of Small Society, working with big brands, established companies, investors, and startups on iPhone strategy and product development.

Raven directed the Obama '08 for iPhone application for the Obama Campaign, and has worked with companies such as Whole Foods Market, Zipcar, Clif Bar, and Air New Zealand on iPhone application initiatives.

He is the founder of iPhoneDevCamp, a not-for-profit iPhone developer conference. Raven is also a Contributing Analyst with The 451 Group, an IT industry analyst firm and works closely with O'Reilly Media on iPhone and mobile technology related events and coverage. He is regularly quoted by the press about the iPhone market and is a frequent conference speaker on the topic.

Video Interview: Raven Zachary, Yahoo Developer Network, August 11, 2009