Presentation: "Case Study: Stanza"

Time: Friday 11:00 - 12:00

Location: Euro Room


In this session, Neelan Choksi who founded Lexcycle, the company behind the Stanza iPhone Application will share his insights and experiences with bringing one of the leading e-book reader applications to life.

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Neelan Choksi, CEO of Lexcycle, company behind Stanza iPhone Application

 Neelan  Choksi

Neelan Choksi is the CEO of Lexcycle, the company behind Stanza. With over 2.0 million users in over 60 countries and over 12 million eBooks downloaded, Stanza is the most popular eBook reader for the iPhone and IPod Touch.

Lexcycle was acquired by Amazon in April. Prior to joining Lexcycle, Neelan was the COO at SpringSource (recently acquired by VMWare), the company behind the popular open source Spring Framework. Neelan served as the co-founder and President at SolarMetric, a leading object relational mapping provider, which was acquired by BEA Systems in 2005. Neelan also worked for TechTrader, Andersen Consulting Strategic Services and Exxon Research and Engineering. He currently serves on the board of Tasktop Technologies. Neelan is a graduate of MIT (and was part of the often-publicized MIT Blackjack team), Stevens Institute of Technology, and the University of Chicago Booth Graduate School of Business.