Neelan Choksi, CEO of Lexcycle, company behind Stanza iPhone Application

Neelan Choksi is the CEO of Lexcycle, the company behind Stanza. With over 2.0 million users in over 60 countries and over 12 million eBooks downloaded, Stanza is the most popular eBook reader for the iPhone and IPod Touch.

Lexcycle was acquired by Amazon in April. Prior to joining Lexcycle, Neelan was the COO at SpringSource (recently acquired by VMWare), the company behind the popular open source Spring Framework. Neelan served as the co-founder and President at SolarMetric, a leading object relational mapping provider, which was acquired by BEA Systems in 2005. Neelan also worked for TechTrader, Andersen Consulting Strategic Services and Exxon Research and Engineering. He currently serves on the board of Tasktop Technologies. Neelan is a graduate of MIT (and was part of the often-publicized MIT Blackjack team), Stevens Institute of Technology, and the University of Chicago Booth Graduate School of Business.

Presentation: "Cases Studies: Stanza and TAG Heuer"

Time: Wednesday 11:30 - 12:30

Location: Lancy

Abstract:

Have you ever downloaded an app and wondered, or even fantasized about how a specific app came to life or what insights the developer teams must have had during the process?

In this session you will get three different perspectives on how an application came to life. Neelan Choki, Stanza iPhone Application and Frederic Layani, Tag Heuer marketing campaign will each give a 20 minutes case studies, where they will share their insights.