Frederic Layani, is an experienced Digital Marketing Expert

Frederic, after several experiences, started his own company to develop pioneering Internet & Mobile devices resulting in patented applications for various organizations in 1999. He then joined Nespresso, the fastest growing operating unit of the Nestlé Group (the world's leading food, beverage, nutrition and Wellness Company) as the International Internet Manager. Within Nespresso, Frederic was in charge of BtoB, e-marketing campaigns and the award-winning “Clooney Campaign” where he oversees the international online media planning.

Since 2008, he is the International Internet & CRM Manager of TAG Heuer, the leading sports watch brand - part of LVMH, world's leading luxury goods group.

Thanks to his entrepreneurial spirit and his experience in digital marketing, he now engages with TAG Heuer on the path towards tomorrow’s digita best practices around online communications, mobile, seo/sem and social media and is a keynote speaker at international Internet/E-Commerce Event. Follow Frédéric Layani on Twitter : www.twitter.com/flayani .

Presentation: "Cases Studies: Stanza and TAG Heuer"

Time: Wednesday 11:30 - 12:30

Location: Lancy

Abstract:

Have you ever downloaded an app and wondered, or even fantasized about how a specific app came to life or what insights the developer teams must have had during the process?

In this session you will get three different perspectives on how an application came to life. Neelan Choki, Stanza iPhone Application and Frederic Layani, Tag Heuer marketing campaign will each give a 20 minutes case studies, where they will share their insights.